Coat of arms or tattoo – what’s your brand?

What’s your personal brand? We are totally familiar with consumer brands conveying an impression. After all, a designer handbag is so much more than a container and a sports car so much more than a means of transport. While people are full of complexity and contradiction, our words and actions send out signals. Have you…

Succeed by doing more of what you enjoy

Hey, I’m Joanna. What’s your name? Whatever it is, the chances are that you will be able to hear your name even across a crowded and noisy room. What was mentioned to you recently which then seemed to crop up everywhere? These are both examples of selective attention. Attention is a limited resource and our…